Artificial intelligence has quickly become the cornerstone of modern marketing. From browsing Instagram, receiving product recommendations on Amazon or communicating with brands online - AI works tirelessly behind-the-scenes to make our experience smarter, quicker and more personal than ever before.
How is AI impacting digital marketing today? Let's dive in.
Smarter Targeting = Higher Conversions
AI in digital marketing has revolutionized user data analysis. It quickly understands who your audience members are, what they desire and when they may engage - creating ads and campaigns which not only look natural but actually convert.
Artificial Intelligence Delivering Hyper-Customized Content
Have you noticed how Spotify matches up perfectly to your taste or Netflix recommends the next binge-worthy series? That is AI at work in digital marketing: this power allows marketers to send customers personalized emails, product suggestions and content that speaks directly to each one.
To know more regarding digital marketing, please click on this DM agency
Chatbots That Understand You
AI-powered chatbots no longer simply act like robotic, impersonal machines: today they can actually understand customer issues quickly and resolve them directly for customer support in real time; plus they're available 24-7 for customer convenience - saving both time and manpower resources!
Businesses will experience an unprecedented customer support revolution with this development.
Data-Driven Strategy in Real Time
With AI, data analysis doesn't wait for weekly reports; rather, live insights and automated suggestions help optimize return on investment (ROI).
Marketing on autopilot--but with greater control.
AI + Human = Unstoppable Before anyone gets confused: AI isn't meant to replace marketers; rather it should augment what we already excel at - creativity, empathy and storytelling.
AI can become an incredible force when combined with human strategy and emotion to engage audiences effectively in meaningful, measurable ways. Real Examples of AI in Action
Coca-Cola utilizes AI technology to monitor social media conversations live and adapt its campaigns accordingly in real time.
Sephora leverages virtual assistants and AI-powered product matching engines to optimize online shopping experiences.
Nike utilizes AI to personalize customer journeys across apps, emails and social media.
Final Thoughts
Digital marketing in 2018 and beyond will increasingly utilize AI technology for customer targeting, data gathering and scaling initiatives. If your strategy doesn't yet incorporate this area of advancement then not only are you falling behind but missing opportunities to scale, engage, lead in your industry!